You might have heard one or two things about real estate CRM, and you haven’t had enough time to investigate due to your busy schedules. While some companies are focusing their energy towards real estate CRM, others are still confused about this technology, thanks to the array of misconceptions out there. Well, these myths should not prevent you from investing in a good CRM.

1. Using CRM is more work

If you are consuming more time while using CRM than before, then you are using the wrong one. On the contrary, the right CRM works for you, and not vice versa. You are busy, and the last thing you want to deal with is remembering tasks, meetings with clients, and contacts with various clients. CRM works for you so that you save time that you can use on other areas of your real estate business.

2. You must be a computer guru to use CRM

On the contrary to this common myth, anyone can use CRM even if they are not computer gurus. The software has a user-friendly interface that allows users to navigate through each feature without much trouble. Besides, you only need to be trained on how to use the software, and you are ready to go. It provides an easy way of accessing contacts of previous and current clients and an effective and fast way of contacting them.

3. CRM does not generate leads

The real estate industry is one that benefits significantly from referrals from previous clients. Real estate CRM enables your business to remain on top of the mind of your former clients who then refer you to other people. CRM makes it easier for businesses to keep in touch with its contacts regularly through personalized emails, newsletters, and event plans, which generates more leads than before.

4. CRM requires a massive hardware investment

It must be one of the primary reasons why some businesses are still skeptical about CRM. Surprisingly, you require very little if any of hardware investment because your provider hosts your servers. Besides, CRM is secure and cost-effective, which enables your business to streamline its processes. Also, since CRM uses the technology of cloud computing, you don’t have to worry about this software.

5. It is for large enterprises

CRM systems function seamlessly with all your staff members as well as departments. Also, the system can be customized to the needs of your business so that it has the right features for your business. Every business is investing in CRM systems, regardless of the size of the organization. Besides, even small businesses are benefiting significantly from the use of real estate CRM. Importantly, ensure that every employee is trained on how to use the software so that they can adapt to the new system.


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Stephen is a contributor at Tech News Blog, happy to share his decades of experience working in the evolving tech industry.

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